It’s no news that Hollywood has always made extensive use of published work as material for their product. Whether it’s a classic property like Lord Of The Rings, a literary adaptation like No Country For Old Men, or even a popular comic book like Iron Man or Batman. While European cinema is by no means lacking in adaptations of already existing books or plays, the insider connection between the publishing industry and the film industry is not as fully developed on this side of the Atlantic.

 

In order to facilitate this exchange, the Frankfurt Book Fair approached the Berlinale in 2005 for a collaborative effort, which became Books at Berlinale. Organized through the Berlinale Co-Production Market, it began with a now yearly Berlinale Day at the Book Fair in October, which includes screenings of literary adaptations from the preceding Festival, information events for visiting producers and a "networking dinner" for producers, publishers and literary agents.

 

"We have the feeling that the cooperation is bearing fruits more quickly than in previous years," remarks Sonja Heinen, Head of the Co-Production Market. "This year we heard from literary agents whose books were selected for Books at Berlinale half a year ago, and were now already optioned."

 

The corresponding Berlinale event, Books at Berlinale, takes place during the EFM. This includes an umbrella stand at the Market where publishers can be represented and have meetings. During the Co-Production Market, a case study of a literary adaptation from the current festival, and a seminar given by film professionals, gives publishers insight into the film world. The core event is "Breakfast and Books," where a pre-selection of 10 new releases and best-sellers are pitched to a group of ca. 150 international producers. Over breakfast, literary agents can talk directly with producers and license holders.

 

This is a more free-form atmosphere without the focus on pre-organized project meetings as in the Co-Production Market itself, but still a lot of involvement by the Market team. "We speak to both producers and publishers and try to get to know them as much as we can, and see what people are looking for," Sonja explains. "Every business is working on its own, but they both feel that it would be good to do something together and we’re here to facilitate a dialogue. We don't actually invite anyone but we try to give them incentives to come and meet, and continue that dialogue throughout the year. Like fixing up a couple of friends of yours. When you have the next party you introduce them to each other."

 

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