The debate session „Digital Home – Online Distribution / The Technology“ was part of the series “EFM Industry Debates”, presented by the EFM and its Main Partner Arts Alliance Media. Panelists Robert Andrews (paidContent:UK), Liesl Copland (Netflix), Arvind Ethan David (Slingshot Studios), Raoul Heinze (Hewlett Packard) and Robert Nathan (Cinetic Media, Inc) discussed the current barriers of mass-market downloading.