High attendance and a great atmosphere marked the EFM 2010. In this anniversary year of the Berlinale, the EFM management recorded a total of 6450 visitors by the end of the European Film Market. In complete contrast to the wintry conditions in the city, the European Film Market of the 60th Berlin International Film Festival showed signs of a spring-like renewal  

The EFM reports almost 40,000 visits during the first half of the European Film Market. At peak times, more than 2,400 international industry attendees poured into the Martin-Gropius-Bau. This is a new record compared with 2009, which registered 1,738 trade professionals  

Within the scope of the European Film Market 2010, the EFM Industry Debates are being held for the fourth time. This industry event is being presented in collaboration with our partner Commerzbank and in cooperation with three major international trade magazines: Screen International, The Hollywood Reporter and Variety. Internationally renowned film journalists, representatives of the industry and financiers will discuss recent topics and trends that may affect the film industry in the future  

The Berlinale's European Film Market (EFM) traditionally opens its doors as the first international film market of the year. EFM Director Beki Probst has expressed her satisfaction with the current number of registrations for 2010: "We believe the stability of the EFM stems from our responding with great flexibility to current developments. The upcoming EFM reflects the new tendencies of the film industry."