Building Up Publicity: How Sales Agents Spark Off Int'l Distribution

Berlinale Industry Events

Watch event

Access: Online Market Badge

Fri Feb 11 12:00 – 13:00
VoD available

What does the sales agent embark on once a film is invited to an international film festival? What is the present-day promotion strategy for a film? Who is the target group of this strategy – buyers, press, festival programmers, others, and how does the sales agent reach out to them? Who are the vital partners – publicists, PR agencies, national film institutes, agents? What is the role of the producer? How do the director and cast come into play in terms of promotion?

The participants of this panel discuss and share experiences, describing and explaining strategies of their international work in promotion and marketing. They will touch on possible outlooks for the future.

  • Tags:
  • Distribution,
  • Producers

Co-hosted by


Tine Klint


Level K, DK

Hédi Zardi


Luxbox, F


Didar Domehri


Maneki Films, F