Shifting Business Models with an A

Berlinale Industry Events

Access: Market Badge & Online Market Badge

The key shifts we want to explore in this session all start with an A - from Audiences to Advertising through the emergence of ad-supported video-on-demand (AVOD) and free ad-supported TV (FAST) up to Artificial Intelligence. What opportunities does it open up from the independent producers perspective? How does this impact creative content? Which parameters of the business model could shift? Where are new, direct opportunities on the monetizing side by connecting the dots between audiences, producers and distributors? 

We will start this session by sharing insights on audience shifts in terms of content types and demographics, look at the growth of AvoD and FAST as drivers for new content trends, showcasing how small niche content owners may launch a FAST channel, and finally interview AI Film Festival Co-Founder Cristóbal Valenzuela to discuss the future of AI-enabled or generated content in the film and the entertainment industry at large.

This event takes place at the Event Hall at Documentation Centre for Displacement, Expulsion, Reconciliation.

In collaboration with


Guy Bisson (he/him)

Executive Director

Ampere Analysis, USA

Johann Rückel

Senior Sales Director DACH


Izabela Piotrowska (she/her)

Distribution Director

Video Solutions AG

Cristóbal Valenzuela (he/him)




AC Coppens (they/them)


The Catalysts, Germany