How IPs Transform Across New Screens – and how producers benefit from multi-format strategies

This workshop examines how a single IP can be strategically expanded across multiple screens and markets – from film and VR to projection mapping, planetariums, location-based entertainment and VR games.

Rather than promoting technological hype, the session focuses on orientation and informed decision-making in a market environment where film, series, animation and games alike are under increasing economic pressure.

Through international case studies, speakers discuss:

• - monetization models and revenue logic
• - realistic budget ranges and timelines
• - team structures and partner ecosystems
• - distribution strategies beyond cinemas and platforms

The workshop highlights when multi-format approaches create sustainable value – and when they don’t, helping producers avoid costly detours and false expectations.

Upskilling is framed as understanding, not execution: enabling producers to evaluate opportunities, collaborate across sectors and ask the right questions – without needing to become XR or games experts themselves.

Key takeaway:

How one IP can be thoughtfully adapted to multiple screens and generate sustainable value across several markets