The Immersive Zone offers a focused, industry-driven entry point into contemporary XR storytelling, production and market opportunities.

Designed specifically for producers, buyers and decision-makers, it introduces a market-oriented viewing system. Visitors book structured viewing slots, enabling efficient and comparable encounters with a curated slate of immersive works — similar to classic film market screenings.

All projects are selected for narrative strength, artistic quality and production value, while also illustrating viable business models. The showcased works demonstrate how immersive media is moving beyond experimentation toward sustainable formats such as exhibitions, location-based entertainment and hybrid distribution models.

The projects are divided into three seperate stations: ANOTHER UNIVERSE, EMBODIED STORIES and REALITIES IN BETWEEN.

Book 60 minute slots and explore a curated selection of XR experiences. EMBODIED STORIES will also be available as a walk-in station.

Available time slots can be seen and booked via the booking tool (see button displayed at the end of this page). Access requires login with your MyAccount details.
Bookings can be viewed and managed in the Agenda section of the booking tool platform. If you are unable to attend, please cancel your reservation to allow others to book the open slot.

Find an overview of the projects here.

ANOTHER UNIVERSE
PC VR Station

ANOTHER UNIVERSE brings together cinematic VR, interactive fiction and narrative adventure to explore the artistic and emotional range of contemporary immersive storytelling.

From handcrafted fantasy worlds and underwater journeys to socially charged story spaces, the programme spans diverse narrative approaches — from La Fille qui Explose to The Sad Story of the Little Mouse Who Wanted to Become Somebody, Echoes of Mora and From the Main Square.

Across these works, themes of youth and rage, ambition and alienation, memory and loss unfold through embodied interaction, highlighting VR as a mature storytelling medium beyond spectacle.

Project Selection

• La Fille qui Explose — Caroline Poggi & Jonathan Vinel
• Duchampiana — Lilian Hess
• From the Main Square — Pedro Harres
• Echoes of Mora — Selkies Interactive
• The Memphis Chronicle – Night Divides the Day
• The Sad Story of the Little Mouse Who Wanted to Become Somebody — Floriane Cortes / Nicolas Bourniquel

EMBODIED STORIES
Standalone VR Stations

EMBODIED STORIES places the body, agency and participation at the centre of immersive storytelling.

Spanning immersive fiction, documentary and cultural experiences, the programme invites audiences to inhabit stories through movement and interaction — from intimate memory journeys to historical testimony and cultural reflection.

Visitors move through prisons, family homes, historical landscapes and inner worlds, becoming witnesses rather than observers. Experiences range from seated and standing formats to room-scale interaction.

Project Selection

• Ancestral Secrets VR
• Less Than 5gr of Saffron — Négar Motevalymeidanshah
• The Dollhouse — Charlotte Bruneau & Dominic Desjardins
• Mrs Benz: The Anniversary Edition — Eloise Singer
• Monsieur Vincent — Gordon & Agnès Molia
• The Man Who Couldn’t Leave — Singing Chen
• You Destroy. We Create — NowHere Media
• Der Schlagbaum / The Gate — Anisha Cornips, Stephan Bernardes & Sönke Kirchhof
• The True Film
• Tales of the March — Stefano Casertano
• Human Within
• Egon Schiele – Eine persönliche Begegnung — Gerda Leopold
• Out of Nowhere — Kris Hofmann
• Emperor — Marion Burger & Ilan Kohen
• Eddie & I — Maya Shekel

REALITIES IN BETWEEN
Mixed Reality Zone

REALITIES IN BETWEEN presents mixed reality works that merge physical space with digital storytelling.

At its core is Reflections of Little Red Dot, a free-roaming mixed reality documentary that invites audiences to explore Singapore’s urban transformation through personal stories across generations.

From Sunday onward, the zone expands to include narrative-led and playful experiences such as ASTRA and Wallace & Gromit in The Grand Getaway, demonstrating the expressive range of mixed reality.

Project Selection

Thursday–Saturday

• Reflections of Little Red Dot — Chloe Lee

Sunday–Tuesday

• ASTRA — Eliza McNitt
• Wallace & Gromit in The Grand Getaway — Finbar Hawkins & Bram Ttwheam

Additional experiences:

• Mrs Benz: The Anniversary Edition
• Emperor
• Eddie & I
• The Dollhouse