The Market Badge Inclusion Initiative aims at creating outreach and greater pathways into the market & film industry at large for underrepresented and marginalised film professionals from Europe and across the globe. Through this initiative, a number of badges are awarded to organisations, collectives, and institutions that represent and advocate for marginalised and Global South film professionals. The goal is to foster a more inclusive film industry and level the playing field for all. Launched at the EFM 2021 as part of the EFM’s Diversity & Inclusion initiatives, this marks the first time that such a programme of film market access has been operated in Europe.

The MBII is supported by Creative Europe Media, HessenFilm, the European Film Market (EFM) and the Berlinale.