Diversity and Inclusion at EFM

For the first time, the European Film Market will make diversity and inclusion an explicit theme in its programme, thus aiming to link and leverage the established diversity theme from the Festival with the world of the entertainment business and policy making.

Diversity and inclusion are themes that already constitute a leitmotiv of both, the European Film Market and the Berlinale, not only in the films that they foreground through their varied, wide-ranging programming but also in their teams, the talent they foster, especially through Berlinale Talents, the Berlinale Co-Production Market and the World Cinema Fund and the work they carry out to assist emerging talent and national cinemas. 

The new diversity scheme at EFM will provide a new forum in which the theme can be discussed through events and other actions whose aim it is to foster structural change as well as host a debate on this subject in a European and international context.

The scheme's particularity is its focus on broaching the subject from a specifically industry-related perspective that will tackle crucial matters such as:

  • -> the inclusion of more people of colour and ethnic minorities in the industry;
    -> attaining gender equality and removing gendered bias;
    -> LGBQTI-related topics;
    -> as well as explore the new audience dynamics that have given rise to a plethora of diverse narratives in film, following the lead of the TV and SVOD industries.

One of the main aims of the diversity scheme at EFM is to highlight the business advantages of diversity and inclusion for companies, funding bodies, and investors. Which effects have been seen? Why do diversity and inclusion make sense on many levels? What are examples of best practices?

EFM Horizon

Industry Debate: Why Diversity Matters in the Film Industry

Saturday, February 17 (4–6 pm) at EFM Horizon, Berliner Freiheit
In cooperation with The Hollywood Reporter and McKinsey & Company

Marcus Hu (Strand Releasing/AMPAS) and Carlotta Calori (Indigo Film) exchange with Dame Vivian Hunt (McKinsey & Company), following the presentation of McKinsey’s “Delivering through Diversity” report.

With reference to the most recent report to be showcased by McKinsey in February, the ‘Diversity Matters’ industry debate will feature the latest insights into the findings on the better (financial and strategic) performances of companies and organizations with more diverse workforces. The presentation of the facts and figures from McKinsey's new 2018 "Delivering through Diversity" report begs the question: what does this entail for the media and entertainment industries? In which way can the formation of teams, funding programmes, marketing strategies and talent support schemes be adapted and improved? A keynote followed by an on-stage conversation with international business leaders and diversity pioneers will set the tone for EFM’s engagement for a less gender biased, more diverse industry.

-> Presentation of McKinsey’s “Delivering through Diversity” report by Dame Vivian Hunt
-> Panel discussion and Q&A moderated by Scott Roxborough, The Hollywood Reporter
-> The Industry Debate is followed by networking drinks

Drama Series Days

The New Normal: Diversity as a Selling Point

Tuesday, February 20 (5-5.50 pm) at Drama Series Days, Zoo Palast
In cooperation with Medienboard Berlin-Brandenburg

From Orange is the New Black to Transparent to The Handmaid's Tale: The changing treatment of diversity in recent productions, the importance of gender equality both behind and in front of the camera, the visibility and, above all, the perspective of women and minorities have become for the current market place a key strategy for the success of stories with audiences. This panel will focus on this trend in the series industry whereby strong examples are set for high-quality narratives that depict a diverse world and in doing so successfully resonate with audiences. Experts present and discuss trends and successes.

Moderated by Ali May

Berlinale Africa Hub

Reimaging Africa: How to Sell a Continent

Sunday, February 18 (3-4 pm) at Berlinale Africa Hub, Gropius Park
In cooperation with the Federal Foreign Office

Focusing on production, distribution, sales and promotion of African content continent-wide and globally, this conversation will highlight a few key-players who have tried out new strategies. Many of them are now actively involved in the promotion of African cinema both within and beyond the borders of the continent. Through their examples and experiences, they provide an insight into their work of bringing the continent’s narratives to African, diaspora and wider audiences.

Moderated by Jyoti Mistry (Berlinale Shorts Jury, Filmmaker, Associate Professor and Deputy Head of Division at the Wits School of Arts)

EFM Producers Hub

Empowering Women Film Producers - The Producers Programme for Women

Monday, February 19 (4.30-5.30 pm) at EFM Producers Hub, Martin-Gropius-Bau
In cooperation with ACE and Berlinale Co-Production Market

A case study of a remarkable and successful initiative by the Austrian Film Institute in which women film producers are actively encouraged and supported through a mentoring programme.

Moderated by Ursula Wolschlager (ProPro) and Esther Krausz (Austrian Film Institute)

Followed by a Happy Hour hosted by ProPro - The Producers' Programme for Women (6-7pm)