EFM Asia

EFM Asia is one of the many ways the EFM is further strengthening its links to China and other Asian markets, establishing an attractive and effective platform for the Asian industry to connect to the European and international industry at the market.

Partnering with the Berlin based networking platform Bridging the Dragon for European and Chinese producers, the European Film Market hosts the Sino-European Production Seminar, that serves as a place to learn and connect: the informal sessions include a considerable amount of time for Q&A’s.

Instead of offering tailor-made advise on individual projects, attendees can learn from case studies, join group discussions, expand their network and arrange additional meetings for their own projects.

09:30-09:45 Opening
09:45-10:00 Welcome
By Cristiano BORTONE (Bridging the Dragon), Matthijs WOUTER KNOL (EFM), Kirsten NIEHUUS (Medienboard Berlin-Brandenburg)
10:00-11:15 Panel: Latest developments of the Chinese Market
Speaker: WANG Yu (Chinese Film Market), SHAN Dongbing (Donwa Pictures)
Moderator & Introduction: Patrick FRATER (Variety)
Hosted by: The Chinese Film Market
11:15-12:45 Panel: The challenge of casting Chinese actors for co-productions
Speaker: Jerry YE (Huayi Brothers), AUYEUNG Poping (casting director), Jessica CHEN (talent agency “Easy Entertainment”)
Moderator: Patrick Frater (Variety)
Hosted by: Asian Film and Television Promotion
12:45-14:30 Lunch break
14:30-15:30 Roundtable discussions
  • AUYEUNG Poping (Casting Chinese actors)
  • Cristiano BORTONE, Bridging the Dragon (Case study of ‘Coffee’)
  • CHEN Lizhi, Spire Media (How to set up a co-production with China – what to do before the camera rolls?)
  • JIA Alex, Beijing WD Pictures (Storytelling challenges in Sino-European coproductions)
  • MA Heliang, Just Film Festival (The potential of co-production between Europe and China)
  • Kay NIESSEN, Stefan RETZBACH, Action Concept (Case study of ‘Out of Control’)
  • SHAN Dongbing, Donwa Pictures (How to finance a film in China?)
  • ZHANG Qun, Dadi Film (What content is suitable for China?)
  • ZHU Li, WANG Luna, Juben Pictures (Working with Chinese directors, writers, actors)
15:30-16:30 Roundtable discussions – change of table
16:30-17:00 Conclusion of each table to the whole group
17:00-17:30 Informal get-together