EFM Startups: The Forecast is Bright

Berlinale Industry Events

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Festival Screening Tue Mar 02 14:00 – 15:40

Evolving technologies and viewing trends are pushing us towards new ways to approach industry challenges, disrupting the status quo, in the search to elevate story-telling, attract fresh audiences and satisfy increasing global demand for new product. Meet the EFM Startups! A group of 10 bold entrepreneurs who will share their innovative ideas and practical tools for solving challenges which many producers face on a daily basis. With technology-based solutions and alternative business models, EFM Startups is here to introduce you to the future of media – to present creative ways to tell your stories, improve your business model and find strong solutions for sustainability.

As pioneers in an industry that prefers the status quo, the EFM Startups go-to approach is set to keep apace with – and see beyond - how the world is changing, and how that will impact our industry.

The selection will feature an array of accomplished Startups - 50% founded by female entrepreneurs - from around the globe (Canada, Czech Republic, Germany, Poland, Singapore, UK and the USA) who will tackle everything in the production chain from financing and budgeting to post-production solutions and audience outreach, upending the industry with ideas designed to move it forward. Come and meet the future!

The session kicks-off with a keynote from Vinay Singh, Partner at NY-based Archer Gray and Managing Director of venture capital firm, Anthemis.

This will be followed by the Startups' presentations which includes a 4-minute pitch by each EFM Startup followed by a brief Q&A.

Break Out Rooms will be opened following the 10 pitches for informal meetings and chats with the Startups.

The session is hosted by Maria Tanjala, Co-Founder of FilmChain

Vinay Singh, Vice-Chairman, Archer Gray and Managing Director, Anthemis


ARTINII / Czech Republic

Vit Krajićek, CEO and Co-Founder; Radovan Cech, COO

Artinii is a cloud-tech driven media enterprise, providing revolutionary solutions for secure digital distribution of audio-visual content. The DaaS launch products fulfill Artinii’s goal to simplify the distribution process, broaden film’s target audiences, and make it easier for producers, IP owners, and distributors to reach audiences worldwide.

BlockFilm Inc. / Canada

Pauline Couture, Founder & CEO; Rose-Marie Couture, Founder & Head of Business Dev

BlockFilm is a virtual, secureB2B hub for filmmakers to pitch their projects, from early-stage to gap funding, to new and broader classes of investors (professional) as well as to a community of film fans (fan/crowd/audience). These groups can learn about filmmakers’ projects on the platform and invest in them via donations and/or a new tokenized professional investment category. The platform welcomes feature films, series, web series and interactive/cross platform/XR, across all genres. Funded by the Canada Media Fund.

Endcrawl / USA

John (Pliny) Eremic, Co-Founder; Alan Grow, Co-Founder

Endcrawl is a web-based platform that solves a well-known post-production problem: the end credits process. It does this by handing producers direct control of the process, a single source of truth, and a cloud render engine the reduces turn-around time from hours and days to minutes and seconds. Endcrawl has been used by many films and TV series, including Hamilton, Moonlight, Pennyworth, Black is King, Halloween, Icarus and Free Solo.

Faber Courtial / Germany

Maria Courtial, CEO

With Phoenix, the combination of live actors with virtual settings can be made more affordable. It allows to transfer 3D models (originally built by us for conventional filming) in an automatic process to a real-time engine. Thus, the hitherto elaborate, costly postproduction process can be reduced immensely & designed much more natively by enabling the crew to shoot directly in front of the generated real-time virtual surrounding on set.

Lumiere Project / Singapore

Patrice Poujol, Founder and CEO; Alice Casiraghi, Director of Brand Identity

Lumiere offers film finance-tracking solutions, which lower investment risks for financiers. Lumiere makes the investments in film more liquid and traceable. From 2019, it has successfully on-boarded client projects. Its first tokenisation on a film ('Papicha') was nominated by Algeria for the Oscars 2020 and won 2 Cesar prizes in February 2020.

Moviestorm FirstStage / UK

Andrew Kennedy, Managing Director; Dave Lloyd, Technical Director

Moviestorm FirstStage is a new VR-based production studio for the previsualisation of traditional films and virtual productions. Built upon expert natural user interface research and fast to use, it enables remote non-technical filmmakers to collaboratively build, animate and film scenes, explore opportunites, test ideas and share them in realtime.

Primetime / UK

Victoria Emslie, Founder & CEO

Primetime is a vetted global platform for all the women working above and below the line behind the camera, providing the Industry with a simple solution to look at its hiring practices and find inclusive teams. We have members in 50 countries, including multi-BAFTA, Emmy and Academy Award winners and sign up for both Individuals, Companies and Men HODs is free. Members can upload CVs, bios, Guilds, Awards, Projects, Agents, Personal Pronouns, whether they are from an Underrepresented Background and much more and the site is kept free of profile pictures to combat unconscious bias; we want our members' work to speak for itself.

Renderro / Poland

Piot Chomczyk, Founder; Joanna Glijier, Co-Founder

Renderro is a Cloud Workplace that helps post-production studios as well as individual artists to perform their work faster and cheaper. We make all the tools needed for modern post-production – computing power, specialized software, secure storage, creative team collaboration and management - easily accessible from any personal device in a pay-as-you-go model.

Screen Advantage / UK

Gareth Wiley, CEO; Dominka Luśniak, Marketing Advisor

Screen Advantage is a unique Finance Plan and Recoupment Waterfall management tool; it takes my proprietary models & makes them accessible anyone. In time we intend that Screen Advantage will evolve to provide additional add-ons, making it an indispensable strategic planning & management hub for independent film and television producers, worldwide.

Stornaway.io / UK

Kate Dimbleby, Creative Director; Ru Howe, CEO

Stornaway.io is an interactive story editor & platform. It empowers creative teams to write, produce and publish interactive films & video story games - without coding. Launched in May 2020, we are already working with top production companies on pitches for streaming platforms as well as providing a Saas product for independent video producers globally.


Tanjala, Maria



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