EFM Producers Hub

Interactive Panels & Workshops

The Producers Hub on the second floor of the Gropius Bau is the central space for producers at the EFM, bringing together training, exchange and innovation in one dedicated environment. Across interactive panels, hands-on workshops and targeted networking formats, producers gain practical insights into innovative production models, cross-media IP development, worldbuilding, marketing, distribution and virtual production.

In collaboration with leading European producer organisations and training networks such as ACE and EAVE, the Producers Hub delivers sessions tailored to producers working in and with Europe, offering practical insights on co-production, financing, cross-media IP development and future-facing production tools and models.

Complemented by access to cutting-edge tools showcased nearby in the Innovation Hub, the Producers Hub offers a focused setting to build skills, explore new strategies and connect with partners shaping the future of the industry.

Discover the full Producers Hub Programme 2026 via the pre-filtered EFM Event Schedule.

Please note: Producers registered with a Market Badge will have priority access. Other Market Badge holders will be able to enter 10 minutes before the session starts - based on capacity.

Programme Preview:

Thursday, Feb 12 | 14:30–15:30
Hard Truths About Transmedia: What Works. What Doesn’t.
in partnership with Medianet
A talk + Q&A that cuts through transmedia myths to examine what actually enables IPs to expand across media—what works, what fails, and what producers need to understand before moving an IP beyond its first format.

Thursday, Feb 12| 16:00–17:00
New Markets Beyond the Screen
supported by Medienboard
This workshop explores how one IP can expand across film, VR, games and location-based formats, using concrete case studies and producer-focused guidance on monetisation, budgets and strategy.

Friday, Feb 13 | 10:00–12:30
The new generation and established voices shaping Moroccan cinema
in partnership with Centre Cinématographique Marocain
A curated spotlight on confirmed and emerging Moroccan producers. Bold fiction, documentary and series projects seeking international co-production.

Friday, Feb 13 | 13:15–14:15
Film Meets Games: Practical Lessons in Cross-Sector Collaboration
in Partnerships with Spielfabrique
Practical lessons on collaboration between film and games.
Real-world insights into what works, what fails, and where producers should start.

Friday, Feb 13 | 14:30–15:30
The Producer as a Worldbuilder: Demystifying the Gaming Ecosystem
in partnership with Helsinki Film Lab
A clear introduction to how games are developed, financed and marketed. Where film IP fits into the global games ecosystem through worldbuilding.

Friday, Feb 13 | 16:15–19:00
Games to Screen: Showcase of French IPs
in partnership with Institut français Germany & CNC
A showcase of French video game IPs with strong adaptation potential. Includes pitches and targeted matchmaking with creators and publishers.

Friday, Feb 13 | 17:00–18:00
Games to Screen: Panel: Navigating Cross Media Challenges
in partnership with Institut français Germany & CNC
A dedicated moment to discuss the challenges across cross media in adapting Games to Screen.

Saturday, Feb 14 | 10:00–11:00
Does AI Need You More Than You Need It? Five Questions to Find Out
in partnership with EAVE
A critical, interactive session on the real value of AI for film professionals. Where AI helps, where it falls short, and why human judgement still matters.

Saturday, Feb 14 | 11:30–12:30
Building Global Animation: Lessons from a UK–Germany Co-production A Case Study of The Amazing Maurice 2
in partnership with Animation UK & Moin
A UK–Germany co-production case study.
Financing, creative alignment and cross-border workflows in practice.

Saturday, Feb 14 | 13:15–14:15
Riding the Waves of Real-Time Animation Production
supported by MOIN
A candid case study of an international animated feature. Hybrid pipelines, production challenges and distribution strategy.

Saturday, Feb 14 | 15:00–16:00
Worldbuilding Across Media
supported by Medienboard
Worldbuilding as the foundation of scalable IP across film, games, animation and XR. How to keep story worlds adaptable without locking into formats too early.

Saturday, Feb 14 | 16:30–17:30
How to Game Engine
supported by Medienboard
A producer-focused overview of Unreal and Unity in real production contexts. When engines add value—and when traditional VFX remains the better choice.

Sunday, Feb 15 | 10:00–11:00
Streamers’ Regulation and Financial Obligations: Where Are We in Europe and Beyond?
in partnership with European Producers Club
A practice-oriented discussion on streamer regulation and obligations. How policy tools can strengthen independent production and cultural diversity.

Sunday, Feb 15 | 11:30–12:30
New Rules of Film Licensing and Distribution in 2026
in partnership with Molten Cloud
To succeed in monetizing your content today, understand the changing economics and priorities that now govern global film distribution.

Sunday, Feb 15 | 13:15–14:45 Reimagining Film Production with AI: The PixVerse Session
in partnership with PixVerse
A hands-on workshop using real production use cases. How AI video tools can support development, planning and market materials.

Sunday, Feb 15 | 15:00–16:00
Stronger Together: Rethinking Producing Through Collective Power
in partnership with ACE Producers
An open conversation on collective producing models. Sharing leadership and risk, adapting business strategies, and building resilience.

Sunday, Feb 15 | 16:30–17:30
Finding an Audience for Your Short Film: Lessons from Vimeo Staff Picks
in partnership with Vimeo
Practical guidance on building audiences for short films. Insights on curation, monetisation and standing out in a crowded field.

Monday, Feb 16 | 10:00–11:00
Maximising Impact: Strategic Digital Distribution for Filmmakers
in partnership with Eventive
A case study on using digital distribution to grow reach and revenue. Watch parties, audience data and hybrid release strategies in practice.

Monday, Feb 16 | 11:30–12:30
From Frame to Feed: Activating IP Beyond the Screen
in partnership with CapCut
A social-first toolkit for producers working with film and game IP. Turning existing assets into tools for pitching, validation and community growth.

Monday, Feb 16 | 13:15–14:45
Asia in Focus: New Territories, Formats and Production Pathways
in partnership with Bridging Visions
A 360-degree overview of emerging opportunities in Asia, with a focus on SEA. New formats, new markets and new financing pathways including branded content.

Monday, Feb 16 | 15:00–16:00
Film Creators, Not Influencers: Driving Fandom to Cinemas
in partnership with Vievo
How creators and fandom convert online engagement into cinema attendance. Frameworks and case studies from Europe and the US.

Monday, Feb 16 | 16:30–17:30
AI meets IP What Creators and Producers Need to Know – Relevant Legal Perspectives
in partnership with International Screen Institute
Key legal considerations at the intersection of AI and IP. What producers should understand before decisions become contractual.