Please note that the information currently given below refers to the EFM Horizon 2019 and is shown in order to offer a general insight. All relevant content will be updated as soon as it becomes available.

VR at EFM is represented in three different ways: The VR NOW Summit and the VRNEXT Investors Club at Horizon, as well as the EFM’s 360° VR Market Screenings.


EFM Horizon
Berliner Freiheit, 10785 Berlin

VR NOW Summit
Sunday, 10th February, 1.20 - 6 pm

The way how stories are told changes constantly. A new technology, or the rise of a new medium also alters forms of storytelling and audience expectations. One of the greatest changes in storytelling comes with immersive media – Virtual Reality and 360 video. The EFM VR NOW Summit at the Berliner Freiheit demonstrates how film, television and immersive media are all coming together.

The 2018 EFM Horizon edition showed that VR is continuously evolving into a viable section of filmmaking. In the upcoming 2019 VR NOW Summit we are excited to follow up VR’s latest developments in reach, monetization and much more.

Get excited about how entertainment is advancing today, get inspired by fantastic stories and opinions of international VR figureheads, and connect with content creators, producers and IP owners from both worlds.

Presented by

1 pm Open doors
1.20 pm Welcome address by Matthijs Wouter Knol (EFM), Stephan Schindler (VRBB), and Tim Rittmann (Booster Space)
1.30 pm Presentation by Liz Rosenthal (Founder of Power to the Pixel, Venice VR)
A Distribution Map for Immersive Content
2 pm Presentation by Joanna Popper (Global Head of Virtual Reality for Location Based Entertainment)
Around the World in LBE
2.30 pm Presentation by Bob Cooney (Speaker, Author, Mentor)
Out of Home Entertainment – Immerse Yourself into LBE Business
3 pm Presentation by Alexander Knetig (Director of Digital Department at Arte)
Distribution and Co-Production of Immersive Content
3.30 pm Networking “Caffeine & Recreation”
4 pm Industry Debate presented by IFA, in collaboration with Variety
Moderated by Henry Chu (Variety)
Value-Added VR: Boosting Film and TV With Virtual Reality
5 pm Presentation by Salar Shahna (World VR Forum)
Entering New Terrain
5.20 pm Presentation by Ioulia Isserlis, Max Sacker (AnotherWorld VR)
“Kobold” and “Der Pass”
5.40 pm Presentation by Stefan Kreuzer (rcp)
Submerging into Virtual Worlds
6 pm Networking “Cold Drinks & Recreation” at The Grand

Cinematic VR Showcase: VR Movie Theatre at CinemaxX
Tuesday, 12th February, 7 pm

Virtual Reality and 360° movies offer an exciting perspective for cinema operators around the world. Following the experts discussions and presentations of VR spin-off-projects at the VR NOW Summit, VR NOW will offer two screenings combining a selection of last year’s successful VR productions with new releases.

Screenings will take place at the VR Movie Theatre at CinemaxX Studio 15.

VRNEXT Investors Club
Sunday, 10th February, 10 am - 12.30 pm (by Invitation only)

For the first time at the 2019 VRNEXT Investors Club, selected content creators, platforms and distribution companies will present their ventures among others to financiers and technology experts who will discuss and assess their business proposition, investment readiness, and market fit. Equity investors and public funds, film producers, distributors, and broadcasters will exchange their views on state-of-the-art experiences, products and services in entertainment VR with sales agents, technicians, and VR specialists. The objective is to better understand which distribution methods and partners help to attract new audiences for immersive narratives.

Presented by

360° VR Market Screenings

360° VR Screenings with Oculus and Vive will be presented at the market screening venue VR Cinema at Marriott. A detailed screening schedule is available on this page.

VR Cinema at Marriott
Marriott Hotel, Inge-Beisheim-Platz 1
10785 Berlin

Presented by