Innovation Hub at the European Film Market

Under the roof of the Gropius Bau, the newly created Innovation Hub at the European Film Market dedicates an entire floor to the intersection of creativity and technology in the international production sector.

Here, AI-driven tools, virtual production, audience intelligence, and green-tech innovations come together to reimagine every stage of storytelling, from screenwriting to distribution. The Hub features a curated mix of companies, institutions, and start-ups that are redefining how stories are created and shared on screen.

Strategically located alongside the Producers Hub, the Innovation Hub fosters meaningful engagement between exhibitors and producers, sparking the next generation of creative alliances. A brand-new Innovator Stage features curated product demos, letting producers see how emerging technologies fit into real industry workflows, while the Producers Co-Working Lounge provides a relaxed space for meetings, informal exchanges, and collaboration.
Participants will also get to experience EFM Startups, a bridge between the creative industries and emerging tech ventures, creating opportunities to connect and develop new partnerships for the screen industries.

EFM Beyond

EFM Beyond aims to inspire producers to create additional revenue streams through multi-platform IP expansion, worldbuilding, and cross-IP development. Key components in 2025 included curated sessions by Games France and a Cross-IP Accelerator, organised in partnership with SpielFabrique and the Annecy International Animation Film Festival, as well as a dedicated Black Box on the Innovation Hub floor to showcase story-driven XR projects and immersive narrative work.

Immersive Zone

The Immersive Zone is a compact, curated XR corner on the 2nd floor of the Gropius Bau, with a select set of VR stations for hands-on discovery. It’s designed to bring film producers closer to the world of XR within the Innovation Hub, and links directly to practical sessions on real-time tools, game engines, and production workflows that connect film, animation, gaming, and XR.

Immersive Zone Sessions

Curated XR Experiences & Market Insights:

Another Universe
PC VR Station
Narrative-driven PC VR experiences, from cinematic works to interactive fantasy, exploring themes of identity, ambition, memory and loss.

Embodied Stories
Standalone VR Stations
Interactive standalone VR experiences centred on movement, choice and presence, spanning fiction, documentary and cultural storytelling.

Realities in Between
Mixed Reality Zone
Mixed reality experiences connecting physical space, memory and narrative, including Reflections of Little Red Dot and additional narrative-led works.

Explore all selected projects and book your slots on your suitable day via the EFM Event Schedule.