Innovation Hub at the European Film Market

Under the roof of the Gropius Bau, the newly created Innovation Hub at the European Film Market dedicates an entire floor to the intersection of creativity and technology in the international production sector.

Here, AI-driven tools, virtual production, audience intelligence, and green-tech innovations come together to reimagine every stage of storytelling, from screenwriting to distribution. The Hub features a curated mix of companies, institutions, and start-ups that are redefining how stories are created and shared on screen.

Strategically located alongside the Producers Hub, the Innovation Hub fosters meaningful engagement between exhibitors and producers, sparking the next generation of creative alliances. A brand-new Innovator Stage features curated product demos, letting producers see how emerging technologies fit into real industry workflows, while the Producers Co-Working Lounge provides a relaxed space for meetings, informal exchanges, and collaboration.
Participants will also get to experience EFM Startups, a bridge between the creative industries and emerging tech ventures, creating opportunities to connect and develop new partnerships for the screen industries.

Following a successful 2025 edition with partners such as Microsoft, Vimeo, and European innovators including Largo.ai and Publikum.io, the 2026 edition will introduce a special focus on Animation, Gaming, and XR.

Beyond the Innovator Tables, we can build custom packages with our Exhibitors in the form of industry sessions, on-floor product demos, podcast features, social-media spotlights and daily networking Events like the Breakfast Club & Innovation Happy Hour.