Market Moves: Festival Strategies for Box Office Success
Berlinale Industry Events
Access: Market Badge

A deep dive into the strategic art of leveraging the festival circuit to drive market success for your indie project. This panel brings together distribution executives, sales agents, producers, and film critics for a practical master class on how to best position your film, from its pre-sales launch through post-premiere rollout. The panelists will share their personal experiences as well as winning marketing and release strategies to show how to generate (festival) buzz around your film and translate that into global sales and a successful release.
With this offer, the EFM Industry Sessions aim to contribute to the UN Sustainable Development Goas 8 (Decent Work and Economic Growth).
Speakers

Mounia Wissinger (she/her)
SVP Global Marketing and Publicity
Protagonist Pictures, UK

Ryan Werner (he/him)
President
Sideshow, USA

Thomas Abeltshauser (he/him)
Film Journalist
Freelance, Germany

Nadiia Zaionchkovska (she/her)
Chief Content Officer
Green Light Distribution, Ukraine
Moderator

Scott Roxborough (he/him)
European Bureau Chief
The Hollywood Reporter, Germany