In the modern entertainment landscape, fandom acts as the fuel that propels both box office hits and streaming triumphs. On TikTok, dedicated fan creators and enthusiastic fan communities serve as catalysts, not only accelerating content discovery and sparking trends on the platform but also stimulating action that reverberates far beyond. This session dives deep into the collaborative efforts among studios, streaming services, talent, and creators. It explores how they work together to channel the passion of fans into measurable impacts throughout the entire film lifecycle.

Stephen Naughton, the Group Vertical Director for Entertainment, Media, Tech, and Telco at TikTok UK, will share exclusive insights into the thriving #FilmTok community on the platform.
The following panel will spotlight Prime Video's Maxton Hall, a #BookTok sensation that has shattered global streaming records through fandom with insights from Jacky Meire, EU Head of Social at Prime Video, creator @melosempaii (Melo Nsuka), and actor Runa Greiner (Ember Bell) will offer their perspectives.
Moderator: Aylin Kazi.