Join industry powerhouses for an in-depth exploration of global film marketing: what are the latest trends, approaches, and strategies for successful content marketing? What appeals to global audiences, and how can we ensure it reaches them?

Following up on last year’s session, marketing experts offer an industry update. Marina Kosten (Digital Futures Researcher at USC Annenberg, ex–20th Century Fox) and Adriana Trautman (marketing strategist with a distinguished track record at Prime Video, 20th Century Fox, and Paramount) explore how changes such as increased data availability, shifting audience behaviors, and new platform and cinema pathways create not only a disruption, but an opportunity.

By sharing data insights and case studies, the discussion contrasts the traditional 360° marketing model with more experimental marketing and content approaches, that allow for rapid testing, lower entry risk, scaling and continuous optimization - enabling stories to find their audience.