As film production has almost fully transitioned to digital, the long-term preservation of audiovisual works has become critical for Europe's cultural memory and screen industries. Yet this heritage often rests on fragile, dispersed infrastructures, with policies and practices still largely designed for an analogue era.

This conversation will explore how EU and national frameworks can better protect digital masters and related assets over time, identifying concrete policy options and cooperation paths. Key topics include the roles of rights-holders and technical partners, funding and sustainability models, and the urgent need to align everyday production workflows with long-term preservation requirements – so that Europe's audiovisual heritage remains accessible for future generations. Industry stakeholders and experts share their perspectives.

The Archive Market co-curated Mnemonica Opening Panel explores what could be best practises to secure the future of digital cinema heritage.