Everyone wants IPs that expand across Media. Games that become Films. Films that become Series. Worlds that turn into Franchises.

But why do so many of these attempts stall, weaken the IP, or quietly disappear?

For years, “transmedia strategy” promised that new IPs could launch across multiple media at once. Yet, few made that leap successfully.

Was the idea flawed? Were the assumptions behind it wrong? What gets lost in translation? Is it possible to protect an IP from being diluted, or turned into something unrecognisable?

This talk + Q&A asks hard questions about IP clarity, creative intent, and long-term value. Through real-world examples and hard-earned lessons, Christian Fonnesbech explores what needs to be understood before an IP ever tries to move beyond its first medium.

For creators, producers, and teams navigating franchise ambitions.