EFM Event Schedule 2025

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Find the Berlinale Series Market Overview Programme here >


The full version of the EFM Event Schedule is displayed below if you are registered for the EFM with an (Online) Market Badge and logged into your account.
Events are constantly added and updated up until and during the market.

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A Cinematic Showcase: Momotaro0/桃太郎0 Live Performance

Associated Event
With: Tetsuya Kajiwara (he/him), AMI (she/her) null, Chloe Yuki (she/her), Hayate Kondo (he/him), Genki Takigawa (he/him) Access: Free access Organiser: External organisation Type: Showcase With: Studio-884.Pro Co., Ltd.
Experience the dynamic fusion of live music, ninja action, and cinema through Renchain Drama. Witness an extraordinary performance featuring live drumming and authentic ninja action, seamlessly interwoven with the presentation of the film Momotaro 0/桃太郎0. Join us for an unforgettable cinematic journey at EFM 2025.
Thu Feb 13 19:00 – 21:00 Mirror Tent at Gropius Park
on-site only

Morning Kick-Off: Producers’ Breakfast Club

Access: Market Badge Organiser: EFM Type: Networking Event With: Vimeo, Microsoft
The EFM, Microsoft and Vimeo invite you to kickstart your day at the Producers and Innovation Café! Enjoy a brief impulse on a key producer topic, followed by a relaxed 'meet & mingle.' Connect with our community while sipping your coffee and enjoying a pastry—setting the tone for the day ahead.
Fri Feb 14 09:00 – 10:00 Innovation and Producers Café at Gropius Bau
on-site only
Winston | Baker: 2nd Annual Entertainment Finance Forum Berlin

Winston | Baker: 2nd Annual Entertainment Finance Forum Berlin

With: Chandler Heinz Laun (she/her), Mohamed Hefzy (he/him), David Lancaster (he/him), Effie T. Brown (she/her), Rula Nasser (she/her), Neerja Narayanan (she/her), Delphine Perrier (she/her), Christine Vachon (she/her), Amy Baker (she/her), Steven Adams (he/him), Scott Roxborough (he/him) Access: Market Badge Organiser: EFM Type: Talk With: Winston Baker
International Industry Leaders will come together to offer their unique perspectives and insight into the current state and future growth of Film Financing on a global scale and shed light on the importance of International Partnerships and Co-Productions in today’s dynamic landscape.

Using AI-backed Anthropology to Build Strong Audience Awareness

With: Rikke Flodin (she/her), Lars Tversted (he/him) Access: Market Badge Organiser: EFM Type: Talk With: Publikum.IO
Explore how AI and anthropology can be combined to deepen audience understanding. Uncover cultural trends in European audience behaviour, and get a better understanding of how audience insights can support the process from creative development to positioning and launch of films and series.
Fri Feb 14 14:00 – 15:00 Producers Hub at Gropius Bau
on-site only

AI in the Audiovisual sector: Innovation, Ethics, Democratic Values

Associated Event
Access: On pre-registration Organiser: External organisation Type: Presentation & Reception With: European Parliament
AI is reshaping the creation, distribution and consumption of audio-visual content. The European Union’s AI Act was globally first to address risks to safety, fundamental rights and democratic accountability. Prominent Members of the European Parliament will lead a dialogue on major challenges and opportunities of AI, including artistic integrity, copyright, diversity, and manipulation of content.
Fri Feb 14 15:30 – 18:30 Mirror Tent at Gropius Park
on-site only

From Berlinale to Staff Picks: How Shorts Break Through the Noise

With: Philip Moyer, Derick Rhodes, Ina Pira Access: On pre-registration Organiser: EFM Type: Talk With: Vimeo
Join Vimeo’s CEO, Philip Moyer and VP of Community, Derick Rhodes, in conversation with curator Ina Pira for a behind-the-scenes look at how the curation process for “Vimeo Staff Picks” works, what makes a film stand out, the value of human curation, and how filmmakers can get their work noticed in today’s crowded digital landscape.
Fri Feb 14 17:00 – 18:00 Producers Hub at Gropius Bau
on-site only

Cheers to Connections: Happy Innovation Hour

Access: Market Badge Organiser: EFM Type: Networking Event With: Vimeo, Microsoft
We invite you to the Happy Innovation Hour to unwind and connect after a full day of workshops, interactive panels and meetings. Claim your chance to meet fascinating people, share thought-provoking insights, and be part of a conversation for the future of film.
Fri Feb 14 18:00 – 19:00 Innovation and Producers Café at Gropius Bau
on-site only

Create in India - Breakfast Meet

Associated Event
Access: Market Badge Organiser: External organisation Type: Presentation & Reception With: MIOB, NFDC, INVEST INDIA, INDIA CINE HUB
India, a land of stories, has grown into the world's largest film industry. As India emerges as a global filmmaking hub with a strong shift in narrative, join us for a breakfast meet on 15th Feb at the Mirror Tent (9:30 AM) to explore government initiatives and industry developments with the official Indian delegation.
Sat Feb 15 09:30 – 11:30

Art of the Prompt – From Script to Pitch

With: Krishna Sood (she/her) Access: On pre-registration Organiser: EFM Type: Workshop With: Microsoft

Finalizing your script? Have a pitch deck you are working on? Looking to develop concept art for your film to help get producers interested? Bring your vision to life by learning the ins-and-outs of prompting in Copilot and Designer to create compelling and engaging AI copy and visuals for your project. In this session we’ll use real-world examples.

Sat Feb 15 12:00 – 13:00 Producers Hub at Gropius Bau
on-site only

From Idea to Audience: Testing, Marketing and Financing Your Film

With: Tom Grievson (he/him), Oliver Fegan (he/him), Agustina Lumi (she/her) Access: Market Badge Organiser: EFM Type: Talk With: Usheru
Great films deserve their audience. Using data-driven insights, we will explore ways to build an engaged audience early and create demand for your film. Usheru's Ollie Fegan and Hanway Film’s Tom Grievson will discuss practical tools and strategies to test audiences, generate buzz and attract financiers and distributors.
Sat Feb 15 14:00 – 15:00 Producers Hub at Gropius Bau
on-site only
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