Setting the Stage for a Thriving Ecosystem for European Content

Berlinale Industry Events

Access: Market Badge

At last year’s EFM, the European Commission presented some results of its audience research, which suggested, tough competition from US and local content notwithstanding, that there was a market opportunity for European content to find audiences across Europe. This year’s session, presented by the European Commission, will in turn explore to what extent European players, including broadcasters and producers, can take advantage of this. What are the different business strategies European producers, broadcasters and other market players can pursue to create high end series, films and documentaries and successfully market them to European and international audiences? How can they create and exploit IP beyond their core markets and audiences? How can they attract investment to do this? Following an introduction by the European Commission, a panel of European broadcasters and producers will share their valuable insights.

Supported by


Renate Nikolay

Deputy Director General of the Directorate-General for Communications Networks, Content and Technology

European Commission

Robert Franke (he/him)

Head of Drama

ZDF Studios, Germany

Tomáš Hrubý



Matthieu Zeller

President & CEO


Daniela Elstner (she/her)

Executive Director

Unifrance, France

Carole Scotta

Founder and President

Haut et Court


Sten-Kristian Saluveer (he/him)


Storytek, Estonia