EFM Industry Sessions 2021

Please note that the information currently given below refers to the previous EFM in March 2021.

All seven platforms have joined forces to offer a series of online sessions comprising various events: cutting-edge and interactive talk formats streamed live and available online, workshops, matchmaking and networking events.

With its finger on the pulse of the global film industry, the EFM Industry Sessions will provide in-depth insights into the-state-of-the-art trends, issues and future outlooks of the business for 2021 and beyond.

As part of a central column of knowledge, the sessions will also feature live opening and closing events alongside a host of conversations, exchanges, workshops, masterclasses and community building formats covering all sectors of the industry.

All Online Market Badge holders, will have free access to the EFM Industry Sessions. Please go to EFM Registration to apply for your Online Market Badge now. Please note:* If you are a member of press, please contact our press agency SteinbrennerMüller to attend the online programme.

Programme Preview

Please find first programme insights of the EFM Industry Sessions here below. All programme details will be announced by mid-February via the extended EFM Event Schedule.


Opening Session

Kicking-off the EFM Industry Sessions 2021, the Opening Session takes stock of the status quo of the industry and introduces main themes of this year’s industry programming in various engaging formats and featuring key-industry figures setting the pace for the Industry Sessions Programme by sharing their experience, thoughts, analysis and knowledge with the audience.

The Latest Buzz in Archival Research

Join this conversation featuring three acclaimed international archival researchers as they give insights into their work and discuss the latest developments in archival filmmaking and storytelling. Lots of tips, takeaways and insider knowledge for filmmakers, producers and researchers working with third party material.

Unlocking the Mysteries of Archives

Archives have long been perceived as gate-keepers. In this panel, archivists and users discuss if this image really holds true. An archive producer and representatives from the Bundesarchiv, the Library of Congress and the Imperial War Museum discuss the possibilities of facilitating exchange between archives and their users, and how the rich cultural heritage can be unlocked as a joint effort.

Who Frames the Narrative: Shifting the Paradigm

Comprising two fireside chats, these conversations will delve into one of the most prominent questions in the documentary field of late: who has the right to tell whose stories and perspectives, and who has the right to frame the perspectives and narratives of marginalized groups.

The Restorative Image: from Impact to Healing

Featuring a case study from the Berlinale as well as experienced industry experts, this conversation will address the ways in which film can, beyond the” feel good factor” or even social impact, mediate healing for the benefit of audiences from marginalized groups.



From novel ideas for online tools, social media and community management to podcasts, virals and personalized videos - in this series of marketing hacks for film producers, marketing wizards reveal their very best practices. Whats your hack? Make the most of your assets!


This event will feature case studies where film commissioners and producers present a shared project and the challenges that they have encountered in bringing it to fruition.


A mid-day 15 minute round-up of the day’s programme – outlooks and reviews of everything that’s going on at the EFM’s Industry Sessions hosted by Brigid O’Shea.



Discover up and coming serial content from renowned global production & distribution companies and the latest fare from international festivals in Berlinale Series Market’s Showcase Presentations. For detailed information, please click on the headline below or go to berlinaleseriesmarket.com

EFM Podcast

As the first film market of the year, the European Film Market puts a spotlight on highly topical and trendsetting industry issues and creates a compass for the forthcoming film year.
We are delighted to introduce EFM’s new year-round podcast series “Industry Insights - The EFM Podcast”: the podcast about, and for the entertainment industry.
Industry Insights features in-depth analysis of the changes brought about by digitalisation as well as societal shifts that influence the film- and specifically the production landscape. Catch up on the latest developments, tools and business models and join us for our first series that will deep dive into the shifts and trends that are constantly shaping our industry. The EFM podcast will be launched by the end of February.

EFM Morning Brief

In addition, EFM’s podcast journey will start with a daily morning brief during this year’s market, providing you with all the information you need to start your day - compact and convenient. 10min to keep you up to speed with the latest news provided by our daily guest correspondent from one of the major trades, followed by our "what's on for today" to help you navigate our conference programme and spot the EFM’s highlights.
Make sure to tune into our EFM Morning Brief, released daily at 8am CET.



Forge connections with top doc-festival programmers and market representatives, discuss current projects and gain insights into the programming and editorial focus of the respective festival. Pre-registration starts on February 17, more details will be provided soon.

Archive Day – Consultations

Archive representatives and the archive producers Debbie Ford, Elizabeth Klinck, Monika Preischl, Morgane Barrier and Stephen Maier, make themselves available in break-out rooms to consult producers on questions around researching footage, working with archives and licensing. Please write us at to book your meetings.
Participating archives: akg Images, Archiv der Jugendkulturen eV., British Pathé, Bundesarchiv, Haus des Dokumentarfilms - The Landesfilmsammlung Baden-Wuerttemberg, Imperial War Museum, Národní filmový archiv, Progress and ullstein bild.



Get off your seat. And into your body. With our daily sessions of Homeoffice Yoga. Join Kathi from TINY BREAKS for 5 minutes of stretching, relaxing, a little core work and a lot of fun.


A tailored workshop, fostering well-being, sets out to lighten and brighten our tremendously busy, yet somewhat stationary working hours and to give short impulses for better maneuvering the day-to-day.

Round Tables


These round tables facilitate discussions between participants with projects at all stages and key-figures from the fields of production, sales/distribution, financing/funding, co-production and promotion. There will be four round table sessions covering the four different fields of expertise in each session. Pre-registration starts on February 17, more details will be provided soon.



A specialized pitching event featuring an exclusive selection of drama series projects looking for international co-production and financing partners.


10 international Startups are invited to present their innovative ideas and practical tools for solving industry challenges - this year with a focus on development and production. Please click on the red headline below to get more information about the Startups 2020.

Mix and Mingle

Informal networking events with a jolly approach to getting together in the digital age: meet up with friends –old and new – share a laughter and hang-out in a relaxed atmosphere.

Aimed at international TV drama professionals and featuring a string of global key-players, Berlinale Series Market Day introduces an exciting, novel and compact digital programme dedicated to all aspects of serial content.

The digital edition includes the renowned Co-pro Series Pitch (March 2, 2021), Showcases of up-and coming serial content, Series Market Selects – carefully curated screenings of up to 15 new series (as well as market screenings), Expert Talks and networking formats such as Co-Pro Series One-on-Ones & EFM Roundtables and a Mix & Mingle (designed to connect with peers in a less formal setting).

Berlinale Series Market is a joint initiative of the European Film Market, the Berlinale Co-Production Market and Berlinale Talents and organised in close collaboration with Berlinale Series.


The Round Table Sessions facilitate discussions between participants with projects at all stages and key-figures from the fields of sales/distribution, financing/funding and co-production.
You need to pre-register for this event until Wednesday, Feb 24, 2021 by sending an e-mail to .

Please note that only one meeting per participant can be scheduled within all four Round Table Sessions (March 1, March 2, March 3, March 4). The meetings are allocated on a first-come first serve basis. Please send us your top 3 choices (expert and day) and we will get back to you regarding your meeting.

Round Table Session #1

Monday March 1, 2pm - 3pm CET

Round Table Session #2

Tuesday March 2, 6pm - 7pm CET

Round Table Session #3

Wednesday March 3, 10am - 11am CET

Round Table Session #4

Thursday March 4, 6pm - 7pm CET

Forge connections with top (doc-)festival programmers and market representatives, discuss current projects and gain insights into the programming and editorial focus of the respective festival. Meet the (Doc) Festivals takes place at different dates and times. Please refer to the Event Schedule for additional information.
Please note that you need to pre-register for this event until Wednesday 24.02.2021.

Please send us your top 6 choices (festival and day/time slot) to and we will schedule you for a maximum of 3 meetings. Meetings are allocated on a first come, first served basis.


Monday March 1, 10am - 11am CET


Monday March 1, 11am - 12 noon CET


Wednesday March 3, 4pm - 5pm CET


Wednesday March 3, 5pm - 6pm CET


Wednesday March 3, 6pm - 7pm CET


Thursday March 4, 10am - 11am CET


Thursday March 4, 12 noon - 13pm CET


Thursday March 4, 1pm - 2pm CET


Friday March 5, 10am - 11am CET


Friday March 5, 11am - 12 noon CET


Friday March 5, 12 noon - 1pm CET

Aimed at entry-to-mid level feature-length documentary film producers or producing filmmakers from the documentary sector, the DocSalon Toolbox Programme is designed specifically to endow documentary creatives from marginalized and underrepresented groups with market intelligence, business tools and connections.
Comprising access to networking and matchmaking events and additional business modules (tailor-made workshops as well as one-on-one meetings and consultations), the programme provides a kit of transferable business know-how and connections under the guidance of a consultant and a coordinator. In 2021, this initiative will be entirely online.

The DocSalon Tooblbox Programme is supported by:

At the centre of one of Europe’s most exciting startup hubs - Berlin - the European Film Market selects 10 innovative, international media-tech entrepreneurs and connects them with the film and audio-visual industries during the European Film Market.

The 10 selected EFM Startups participate in 5 days of online meetings, networking and presentations to the international industry. The EFM Startups were carefully curated to showcase new ideas in the intersection between media and technology with a focus on development & production. The Startups are providing tools and ideas which are essential to the industry’s survival and future growth in a rapidly changing landscape.

Pitch Presentations

The selected companies will be introduced to the industry in a formal group pitch and presentation, hosted by Maria Tanjala Co-Founder of UK-based FilmChain and Big Couch. Pre-arranged one-on-one meetings with hand-picked top-level industry professionals, as well as in group meetings with various catalyst organisations round out the program.

Artinii, CZE

Artinii is a cloud-tech driven media enterprise, providing revolutionary solutions for secure digital distribution of audio-visual content. The DaaS launch products fulfill Artinii’s goal to simplify the distribution process, broaden films target audiences, and make it easier for producers, IP owners, and distributors to reach audiences worldwide.

Vit Krajiček, CEO & Co-Founder; Radovan Čech, COO

BlockFilm Inc., CAN

BlockFilm is a virtual, secure B2B hub for filmmakers to pitch their projects, from early-stage to gap funding, to new and broader classes of investors (professional) as well as to a community of film fans (fan/crowd/audience). These groups can learn about filmmakers’ projects on the platform and invest in them via donations and/or a new tokenised professional investment category. The platform welcomes feature films, series, web series and interactive/cross platform/XR, across all genres. Funded by the Canada Media Fund.

Pauline Couture, Founder and CEO; Rose-Marie Couture, Founder and Head of Business Development

Endcrawl, US

Endcrawl is a web-based platform that solves a well-known post-production problem: the end credits process. It does this by handing producers direct control of the process, a single soure of truth, and a cloud render engine that reduces turnaround time from hours and days to minutes and seconds. Endcrawl has been used by many films and TV series, including Hamilton, Moonlight, Pennyworth, Black Is King, Halloween, Icarus, and Free Solo.

John (Pliny) Eremic, Co-Founder; Alan Grow, Co-Founder

Faber Courtial - Pheonix, GER

With Phoenix, the combination of live actors with virtual settings can be made more affordable. It allows to transfer 3D models (originally built by us for conventional filming) in an automatic process to a real-time engine. Thus, the hitherto elaborate, costly post-production process can be reduced immensely & designed much more natively by enabling the crew to shoot directly in front of the generated real-time virtual surrounding on set.

Maria Courtial, CEO

Lumiere Project, SGP

Lumiere offers film finance-tracking solutions, which lower investment risks for financiers. Lumiere makes the investments in film more liquid and traceable. From 2019, it has successfully on-boarded client projects. Its first tokenisation on a film ('Papicha') was nominated by Algeria for the Oscars 2020 and won 2 Cesar prizes in February 2020.

Patrice Poujol, Founder and CEO; Alice Casiraghi, Director of Brand Identity

Moviestorm FirstStage, UK

Moviestorm FirstStage is a new VR-based production studio for the previsualisation of traditional films and virtual productions. Built upon expert natural user interface research and fast to use, it enables remote non-technical filmmakers to collaboratively build, animate and film scenes, explore opportunities, test ideas and share them in real time.

Andrew Kennedy, Managing Director; Dave Lloyd, Technical Director

Primetime, UK

Primetime is a vetted global platform for all the women working above and below the line behind the camera, providing the Industry with a simple solution to look at its hiring practices and find inclusive teams. It has members in 50 countries, including multi-BAFTA, Emmy and Academy Award winners and sign up for both Individuals, Companies and Men HODs is free. Members can upload CVs, bios, Guilds, Awards, Projects, Agents, Personal Pronouns, whether they are from an Underrepresented Background and much more and the site is kept free of profile pictures to combat unconscious bias; the members' work speaks for itself.

Victoria Emslie, Founder & CEO

Renderro, PL

Renderro is a Cloud Workplace that helps post-production studios as well as individual artists to perform their work faster and cheaper. It makes all the tools needed for modern post-production – computing power, specialised software, secure storage, creative team collaboration and management - easily accessible from any personal device in a pay-as-you-go model.

Joanna Glijer, Co-Founder; Piotr Chomczyk, Founder

Screen Advantage, UK

Screen Advantage is a unique Finance Plan and Recoupment Waterfall management tool; it takes my proprietary models & makes them accessible to anyone. In time, Screen Advantage intends to provide additional add-ons, making it an indispensable strategic planning & management hub for independent film and television producers, worldwide.

Gareth Wiley, CEO; Dominika Luśniak, Marketing Advisor

stornaway.io, UK

Stornaway.io is an interactive story editor & platform. It empowers creative teams to write, produce and publish interactive films & video story games - without coding. Launched in May 2020, Stornaway.io is already working with top production companies on pitches for streaming platforms as well as providing a SaaS product for independent video producers globally.

Kate Dimbleby, Creative Director; Ru Howe, CEO

On march 2nd the EFM online will - for the second year in a row – shine a light on working with archival material. Framing Archive Day, the talks “The Latest Buzz in Archival Research” and “Unlocking the Mysteries of Archives” present international representatives from international Archives as well as visual producers. Discussions revolve around topics such as international collaborations in and around archival research, rights management and access. International Archive producers and representatives of Archives will give tips about working with footage and participants are invited to learn more about the footage libraries of the Archives.
Please write us at to book your meetings.

The following Archives are participating in the “EFM’s Archive Day – Consultations”: akg Images, Archiv der Jugendkulturen eV., British Pathé, Bundesarchiv, Haus des Dokumentarfilms - The Landesfilmsammlung Baden-Wuerttemberg, Imperial War Museum, Národní filmový archiv, Progress and ullstein bild.

Archival researchers: Debbie Ford, Elizabeth Klinck, Monika Preischl, Morgane Barrier and Stephen Maier.

11:30-13:30 - akg-images, Archiv der Jugendkulturen eV., British Pathé, Bundesarchiv, Haus des Dokumentarfilms - The Landesfilmsammlung Baden-Württemberg, Imperial War Museum, Progress, ullstein bild. Debbie Ford, Elizabeth Klinck, Morgane Barrier, Stephen Maier.

14:00-15:00 - akg-images, Archiv der Jugendkulturen eV., British Pathé, Haus des Dokumentarfilms - The Landesfilmsammlung Baden-Württemberg, Národní filmový archiv, Progress, ullstein bild. Elizabeth Klinck, Monika Preischl, Morgane Barrier.

17:00-18:00 - akg-images, Archiv der Jugendkulturen eV., British Pathé, Haus des Dokumentarfilms - The Landesfilmsammlung Baden-Württemberg, Progress, ullstein bild. Elizabeth Klinck, Stephen Maier.

Supported by the Goethe-Institut and the EFM, this new programme, spearheaded by the EFM’s Diversity & Inclusion initiative, aims at creating outreach and greater pathways into the market and the film industry at large for underrepresented and marginalised film professionals from across the globe. Through this new programme, a total of 120 online market badges will be awarded to organisations, collectives and institutions who represent and advocate for marginalised and global south film professional with the overarching aim of contributing to a more inclusive film business and a more equal playing field for all.

The EFM Online Market Badge Inclusion Initiative is supported by: